Understated stencils add some spice to the clean finish.
Like popping by a party at the Playboy mansion for just one drink, keeping your new sportbike stock just isn’t gonna happen. And all too often what was intended to be a simple build quickly ignites into an all out inferno–such was the case with the purple people pleaser.
“After owning several customs that were always in some state of change and never roadworthy I decided I needed a bike to ride, something to keep stock,” Sam Morris, owner of Gooichi Motorsports said. “That only lasted a week. Not long after buying the CBR1000RR I added a vinyl wrap and a 240 rear wheel inside the stock swingarm, which marked the beginning of the end.”
The feat of stuffing a 240-rear wheel inside his stock CBR swingarm was a big deal in its own right, but that was only the start of a monumental makeover. “I bought a used 240 kit for a GSX-R and threw it on the Honda just so it wasn’t stock anymore, but that only tempted me to start hitting shows, which then made me mod it even more.”
“After informally tossing some ideas around with a few aftermarket companies I realized that the 2011 Indy Dealer Expo and Daytona were just around the corner and decided it was now or never to go all out on the build.”
With little time to spare Morris started mapping out a bike that would defy conventional custom wisdom with a “less is more” approach. This unorthodox ideal was to be created by using a Gregg’s Customs single-sided arm originally made for a 2007 CBR600RR as the foundation.
“A single-sided arm was a must, and when I found a used one on Craigslist for the right price I snagged it and modified it to fit my bike.”
Far beyond a few extra washers and some longer bolts, Morris fabbed new suspension components and converted his ’08 rear suspension to a combination closer to the ’07 setup. When the welding torches finally cooled and the waterjet cutters turned off, Morris was left with a nicely tucked single-sided 240.
With the wide wheel and the short arm underneath the CBR he then drew on his automotive background for some wheel inspiration.
“Three-piece wheels with bolts around the edges are common on performance cars and since I hadn’t seen anything like that on a bike, I contacted Ride Wright to see if they could cut something up.”
Sure enough, a few weeks later Ride Wright fabbed a set of one-off, multi-piece wheels that not only looked the biz with their flat black centers and purple front/white rear hoops, but they were bolted together with titanium hardware from ProBolt.
After seven paint jobs, Morris and his crew finally arrived on a winning combination of purple, white and silver. But more than just the unique color scheme it was the utilization of the combo that counted.
“We tried mixing and matching the colors in all sorts of different combos and none really clicked until the very last version.”
Other understated details include metal flake in the silver, pearl and silver stenciled Gooichi logos in the white panels and matching powdercoated/painted engine covers and swingarm. Let’s not forget the custom undertail devoid of the OEM taillight and mud flap as well for a “so fresh, so clean” finish.
With a paint scheme fit for royalty, the rest of the CBR needed to keep pace and so received front and rear AirFX air ride systems, BrakeTech iron front rotors, HEL lines and a host of Driven components such as rearsets, clip-ons and sprockets. Additional noteworthy details include more ProBolt components than we’ve ever seen in one sitting, a Saddlemen seat and a RoadLoK front wheel security system.
As for performance, a feather-light Braille carbon fiber lithium ion battery tickles the scales a svelte three pounds. It also breathes deeper with a Taylormade under-slung exhaust and a Power Commander III.
Just hours before leaving for the Indy show the bodywork hung from the rafters still drying from the previous night’s final paintwork detail. In a last-ditch effort, Morris and his crew delayed their ride and jammed the bike together. Without time to enjoy the fruits of their labor the bike was toted to the show and put on display for the thousands of enthusiasts in attendance. Unsure if the short, slammed and widened combo was enough to outshine the traditional long, low and chrome customs, it only took a few minutes for the crowd to deem it a success.
While Morris was unsuccessful in honoring his promise to keep the CBR stock, one can’t fault his zealous spirit that prodded him to go all out and build a bike unlike any before it. Short, fat and purple might not sound very appealing on paper, but when properly executed it shows that the next big thing in custom bike building might be what was least expected.
2008 Honda CBR1000RR
Front end: AirFX air ride, Ride Wright wheel, BrakeTech rotors, HEL brake lines
Rear end: AirFX air ride, Gregg’s Customs single sided 240 kit, Ride Wright wheel, HEL brake line, Driven sprockets, EK chain
Motor: Taylormade exhaust, Power Commander III, Braille battery
Paint: Gooichi Motorsports
Accessories: Driven clip-ons, rearsets, bar ends and D3 grips, ASV levers, Slingshot Racing gas cap, ProBolt Full Monty bolt kit, smoked screen, Gregg’s Customs mirror block-off plates and flushmounts, Saddlemen seat, RoadLoK security system
Owner/builder: Gooichi Motorsports (gooichimotorsports.com)