How long have you been in the performance jean market?
I have been designing and developing performance jeans for over ten years.
How does the Australian sportbike scene differ from America?
The difference is in Australia we have less traffic, better roads, and a great climate for riding all year round. The roads seem like they were designed for sportbikes. You guys need to get out here.
Why do you think that sportbike riders in the US have been slow to sport Kevlar jeans?
I believe that the US market hasn't taken on to Kevlar jeans because they have not been offered anything with style. The jeans that have come into the market look like grandpa jeans or like motorcycle pants made out of denim. You should be wearing proper jeans so that you do not have to have black tar removed from your skin with a wire brush. In three words, you are:
Big Bad Ben (Triple B)
What is the greatest lesson life has taught you?
Never give up!